The story is set in Milan in the 60s, among intrigues, betrayals, loves, lust, entertainment and strange things that happen in this city called "The city of fashion". These are the main characters: - Umberto Guarnieri is 43 years old, he is a shrewd and ruthless entrepreneur and the owner of Tessil, a textile company. -Adelaide is 41 years old and is a very cultured, snobbish woman who loves art. She is a partner with Vittorio Conti of Paradiso delle Signore, a high fashion clothing store. - Riccardo is 21 years old, he is a spoiled boy, he is the son of Umberto and Adelaide, he loves horses and takes part in various riding competitions in order to participate in the Olympics. -Marta is 19 years old, she is a charismatic girl, she is the daughter of Umberto and Adelaide, she studies literature at university, dreams of becoming a writer, she is secretly in love with Vittorio Conti. - Vittorio Conti is 33 years old and the owner of Paradiso delle Signore, together with Adelaide, he is a nice and very empathetic man. -Clelia Caligaris is 30 years old and is the head of the orders of the Ladies' Paradise, she is a very sweet woman, she is a single mother. - Luca is 10 years old and is Clelia's son, he is a very smart and intelligent child. -Irene Cipriani is 24 years old, she is a self-centered girl, she works as a sales assistant at the Ladies' Paradise, she dreams of marrying a rich man. -Roberta Pellegrino, 22 years old, is an intelligent girl, she works as a sales assistant at the Ladies' Paradise to pay for her studies at the university where she studies engineering. -Agnese Amato 45 years old is the seamstress of Ladies' Paradise she is Sicilian she is a very wise woman. - Salvatore, 23 years old, is the son of Agnese and works as a waiter at the Bar Giallo. -Antonietta, 21 years old, is Agnese's daughter, she works as a sales assistant at the Ladies' Paradise, she is a smart and curious girl, she dreams of being a singer, everyone calls her Tina. - Armando Ferraris is 50 years old, he is a former communist partisan, he is the head warehouseman at the Ladies' Paradise, he is a gruff man but with a heart of gold, he has a weakness for Agnese. - Mario Rossi is 24 years old, he is a warehouse worker at Paradiso delle Signore, he is a very shy boy and is secretly in love with Irene.